What is Strategic Management Financial-Frequently Asked Questions-Purpose of Strategic Management

Purpose of Strategic Management

The term “strategic management” refers to the process of developing, implementing, and assessing strategies in order to achieve an organization’s goals. To attain one’s goals, a continuous process of developing and implementing strategies is essential. This facilitates in the reduction of massive ambitions to smaller, more defined goals. Implementing a comprehensive strategy minimizes the amount of effort required to achieve one’s goals greatly. Strategic management objectives can be divided into two types. We’re going to take a look at the purpose of strategic management and discuss related matters in this topic.

Strategic management is the comprehensive process of developing and implementing strategies to achieve desired outcomes. The development and implementation of an effective plan assists the achievement of any goal. The arrangement of objectives in a more open manner would benefit any group. Consequently, people recognize it as an artistic expression and a skill. They regard strategic management as a skill since it comprises a body of knowledge that one can study independently. However, the creative nature of this undertaking originates from the imaginative process involved in evaluating and considering upcoming events. It earns the label “an art” due to its demand for skill. Consequently, every organization must integrate strategic administration into its management practices.

Purpose of Strategic Management

The mission statement, as outlined by (Leslie W. Rue and Loyd L. Byars), succinctly describes the organization’s commercial activities across its past, present, and future endeavors. A corporation’s primary societal contribution lies in fulfilling its broad goal, often shared by many other organizations, such as manufacturing electrical equipment. Scholars A. James, F. Stoner, and C. Wankel emphasize that the organization’s mission sets it apart from others, defining its reason for existence, providing specific goals to guide its efforts. While the terms “purpose” and “mission” are often used interchangeably, clarity on an organization’s objectives is crucial in distinguishing between the two. The recorded mission statement serves as a guiding compass, making mission decisions among the most crucial and significant in strategic choices. Explore an overview of the purpose of strategic management for a detailed explanation.

Strategy Development Using Modeling

The SWOT (strengths, weaknesses, opportunities, and threats) analysis is a well-established management strategy for evaluating an organization’s internal and external surroundings. An assessment of the organization’s assets and weaknesses takes into account both internal and external elements, such as the state of recent events and the availability of resources.

Analysis of the Value Chain

The value chain describes the procedures and infrastructure involved in the development of a product or service from start to finish. Organizations can use a value chain analysis to determine which phases of a project’s life cycle will benefit the most from changes. Analyzing the value chain may prompt a variety of questions. Value chain evaluation enhances strategic management accuracy.

Plan your Attack

To develop a strategy, it is required to first examine the data obtained from the analysis. Identify existing resources and analyze their potential for aiding the organization’s development toward its specified goals. Analyze the organization to discover any areas that may require external support. To improve one’s chances of success, it is best to prioritize the organization’s remaining difficulties from most critical to least critical. Before developing the strategy, establish priorities. Currently, creating contingency plans for each upcoming activity in the plan is necessary. This is due to the fact that the corporate environment and the economy are always changing.

Plan your Approach

If you haven’t already, develop a comprehensive strategy defining the precise means by which you aim to get at your desired objective. Strategic planning, if not already done, comes under this category. Furthermore, now is an excellent time to introduce business process management (BPM). An organization’s long-term survival may influence its decision to embrace BPM.

Put your Plan into Action

This stage is heavily influenced by how you do business. In essence, you are developing and implementing strategies for assessing, monitoring, and improving specific processes. Among the several potential solutions are the construction of a centralized project management office (PMO), the optimization of resource allocation, and the deployment of business process automation (BPA). Another option is to set up a centralized business project administration (BPA) office.

Get your Bearings

The first stage in developing a strategic plan is to identify quantifiable goals for the firm. The following three key elements will be established at this point: To begin, it is critical to identify one’s goals for both the near and distant future. Determine the further steps required to attain the desired result. Finally, ensure that all members of your team may maximize their contributions by adapting the procedure to their specific needs. At this point, your objectives should be well stated, feasible, and consistent with the guiding principles of your vision. As a result, it is critical to develop a mission statement that concisely conveys the organization’s goals in terms of the welfare of its shareholders and people.

Intrusion into Personal Space

It is widely accepted that increased market rivalry boosts production, hence boosting economic growth. A high level of competition has the ability to improve both production quantity and quality. Innovation is a necessary characteristic for any organization since it ensures the long-term viability of the products and services it provides. “To stay competitive, companies need to embrace industry changes and pursue constant innovation in technology and product enhancements,” per Bradley’s article. Consumer tastes are changing as a result of the profusion of options made accessible by technological advancement.

Ratio-based Scorecard

The balanced scorecard assesses organizational success in customer satisfaction, internal operations, learning and development, and financial performance. By studying each of these elements separately, you may determine where your company succeeds and where it needs to improve. The purpose of strategic management is to guide organizations in achieving their long-term goals through effective planning, implementation, and adaptation in dynamic business environments.

Assess and Regulate

By remaining vigilant both internally and outside, one can anticipate and prepare for unforeseen variations in their company’s operational environment. Modify the strategy if it no longer facilitates the organization’s development toward its goal. If these methods fail to produce the desired results, reevaluate strategic management. Store any data acquired at this point for future use, considering the dynamic nature of internal and external influences.

Check how you’re doing

Strategic management is an iterative process, not a one-time event. As your company grows, it is likely that both its management strategy and the external environment in which it operates will change. On a frequent basis, you should undertake a full examination of your overall strategic management plan, just as you should review your strategic plan every three to five years. Consider new threats, crucial performance metrics, and potential organizational exploration paths.

Assess Your Current Position

Following the creation of a list of probable destinations, being aware of your current location will allow for more effective trip planning. The second step of strategic management is an introspective examination of current processes. A SWOT analysis, which you should start if you haven’t already, can provide you with a full picture of your company’s strengths, weaknesses, threats, and opportunities.


What are the Three Responsibilities of a Strategic Manager?

Strategic management is the process of employing such a wide, goal-driven strategy, and it consists of three basic elements: environment assessment, plan preparation and implementation, and effectiveness evaluation. The mechanism by which we achieve this goal is known as “strategic management.”

Tools for Strategy-making are

Strategy instruments include pragmatic techniques, theoretical frameworks, and verified approaches for developing effective strategies. Strategy tools identify activities in response to critical threats to an organization’s long-term performance.

When do we Start Using Strategic Management?

It is critical to begin the strategic management attempt with a thorough understanding of the relationship between strategy and performance. As stated in the chapter’s opening, strategic management is both an art and a science that draws on a variety of ancient and current notions of strategy. The origins of these strategic doctrines span various epochs.


Strategic management is a continuous process that includes the analysis and control of organizations and the industries in which they operate, the appraisal of competitors, and the design of objectives and plans to outperform current and future competitors. The efficiency of these tactics, as well as whether they require adjustment or have achieved success, are evaluated on a regular basis during their implementation. In conclusion, the topic of purpose of strategic management is complex and has a huge impact on many people. Stay up-to-date by reading regularly on the types of strategic management subject.

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