What are Strategic Management Elements-Frequently Asked Questions-Elements of Strategic Management

Elements of Strategic Management

The elements of strategic management encompass goal setting, resource allocation, and overall organizational direction. Strategic management directs company efforts and resources toward long-term goals, ensuring growth and performance adherence. It involves setting overall goals, applying governing principles, and distributing resources for realization. The primary aim is to strengthen the organization’s competitive position. The concept emerged in the 1950s, influenced by economic theory and industrial-organizational concepts. Peter Drucker, the ‘Father of Modern Management Theory,’ advocated for a holistic framework for goal setting and performance evaluation across the entire firm, from the CEO to the mailroom staff.

The ability of a company to clearly communicate its objective, future vision, and guiding principles for its endeavors is the foundation of successful strategic management. Strategic planning, a branch of corporate management concerned with an organization’s ability to create both short-term and long-term objectives, is critical to the method’s success. Strategic planning entails preparing for strategic activities, decisions, and resource allocation. This is a vital component in achieving the desired results. This enables the business to make well-informed decisions and quickly develop new goals. As a result, strategic management can help firms achieve a competitive advantage, increase their market share, and plan for the future.

Elements of Strategic Management

Strategic management focuses on the process employed by an organization’s highest-ranking administrators to create and actively pursue objectives. Various resources, including capital, personnel, and time, influence an organization’s operational environment, a constant consideration in the strategic management process. The strategic management process is divided into four stages: external environment analysis, strategy formulation, strategy execution, and results evaluation. Given below are a few points on elements of strategic management that you should know before you think of money, investing, business and managing it.

The Realization of a Strategy

Strategy implementation refers to the process of carrying out a strategy, which includes developing techniques, procedures, and guidelines for carrying out the plan. You will also need to decide which strategies are most crucial and prioritize their implementation. Consider the intensity of underlying problems to prioritize available options. Critical to consider the procedures for implementing developed strategies. Prioritize settling the most essential concerns first before addressing the remaining issues. The organization should evaluate the practical ramifications of its plans even as it develops its strategy. When developing a human resources plan that includes employee training, confidentiality, cost-effectiveness, and convenience of access are just a few of the numerous factors to consider.

Developing a Plan of Action

Using everything acquired thus far, a unique plan is designed to satisfy the organization’s objectives and requirements. So, the corporation must acquire assets and personnel by leveraging its current workforce as a platform for decision-making and management. The realization of one’s assets’ full potential is critical for the effective implementation of strategic management.

Put the Plan into Action

Although meticulous preparation is essential, it is only half of the equation; the other component is putting the strategy into action. IIM Kozhikode’s strategic management courses are outstanding in their ability to enlighten students on the many levels of management. In this phase, the organization must clearly convey its goal and formulated plan to all involved employees and team members. Ensuring flawless implementation necessitates this communication process.


Your key role at this stage will be to supervise, assess, monitor, and appraise every action described in the strategic management plan. You can now evaluate your actual results in conjunction with your progress toward your goals. When implementing a fresh strategy with necessary modifications, a comparable methodology is required. Individuals with a significant interest in the discipline of strategic management should establish contact with relevant authorities.

Assessment of Methods

Assess outcomes and implementation techniques in strategy evaluation. Ensure objectives are met and expected results materialize. Employees and management, with differing perspectives, should collaboratively assess strategy success. Moreover, incorporate hard yet achievable indicators and timetables into plan evaluation. Failure to reach benchmarks signals unrealistic aims. Strategic management is ongoing and dynamic, with continuous evaluation and readjustment. As the organization grows, strategies evolve to enhance operations and achieve goals.


Thorough market research is required for the development of a strong strategic management module. When designing a strategy that will serve as the foundation of strategic management, including ideas from both internal and external sources can be quite valuable. Using this process, the organization will be able to discover any latent difficulties that have been inhibiting its operations.

Establishing Objectives

It is pointless for an organization to develop future goals unless it has a clear understanding of its intended outcomes. Tony Robbins, an American entrepreneur and life coach, is quoted as saying, “The initial stage in transforming the invisible into the visible is to establish objectives.” Within this segment, one will determine their objectives for both the near and distant future. For objectives to be effective, they must be SMART (specific, measurable, achievable, relevant, and time-bound).

Plan Development

Strategy formulation involves methods for building organizational strategies, starting with identifying strengths for operational plans. Strategies are typically divided into operational, competitive, and corporate levels. Operational strategies address short-term plans for various components, such as production and marketing, considering processes like human resource plans. Competitive strategies involve maneuvers for success in a market or industry, requiring knowledge about competitors. Corporate strategies play a crucial role in long-term planning, determining overall business direction and departmental administration. Analyzing internal and external environments, forming competitive strategies, and evaluating outcomes are integral elements of strategic management.

Optional Strategy

Strategic analysis typically gives a foundation from which strategic decisions can be formed. After finishing the strategic analysis, the next step is to make a strategic choice. Strategic decision also refers to the process of determining the most advantageous course of action by weighing the benefits and drawbacks of each potential course of action. Strategic decision-making involves three stages: the production of prospective strategic choices, the evaluation of those possibilities, and the final selection of the plan. A plethora of strategic alternatives may be accessible for consideration; therefore, it is critical to select the most ideal option. In the second step of a strategic decision, consider the relative advantages of each possible course of action. Use strategic analysis to evaluate the merits of the available strategic options. Before making a final decision, the company may conduct interviews with a number of candidates.

Prior to moving forward, it is critical to decide which one is based on the organization’s core strengths, allowing the company to capitalize on favorable situations, overcome difficult circumstances, and manage inherent risks. When businesses review their strategic alternatives in response to current conditions, they face a number of questions. In order to respond to these inquiries, they conduct “searching for the suitability of the strategy.” In the third step, “selection of the strategy,” the organization must decide which of several viable courses of action it will implement. It is crucial to recognize that the selecting process does not always follow precise rational and objective norms. The opinions and priorities of the organization’s leadership and other relevant interest groups frequently have a considerable impact on the formation of business strategy. Historically, this metaphorically reflected the corporate hierarchy.

Analysis of the Situation

Initiating strategic management requires a thorough assessment of the current state of affairs, determining the mission through scenario analysis. Evaluating the organizational framework, external and internal environments is crucial. Moreover, effective approaches include communication and observation. Start with an internal environment examination, encompassing communications at all levels. Tools like questionnaires, group discussions, and individual interviews are useful. Simultaneously, evaluate the external environment, addressing specific questions about interactions with customers, suppliers, debtors, and competitors, as well as unique characteristics of other businesses.


How do you Define a Winning Tactic?

To be successful, a strategy must efficiently use the resources at its disposal and accomplish the intended results. Your plan’s efficacy can be determined by consistently analyzing its use of available resources and overall performance.

What are the Benefits of Taking a Process Approach to Strategic Management?

Strategic management is a process that helps businesses evaluate their environments, develop strategies, implement those plans, and then evaluate the efficacy of those plans while making any required changes to maximize their success. Even in the middle of an economic downturn, businesses can achieve growth.

When is it Appropriate to Apply Strategic Management?

Strategic management is a process that helps organizations, businesses, and non-profits achieve their goals and plan for the future. Businesses that lack flexibility may have a more difficult time changing their structure and strategy than those that can do it effortlessly.


The ability to perceive and comprehend the precise objectives pursued by a company is a vital component of strategic management. Setting short-term goals is a great place to start since they serve as a roadmap to longer-term goals. At this point, it is vital to begin allocating responsibilities and establishing the team’s leader. The strategic management program at IIM Kozhikode may help you comprehend the complexities of this project, giving each member of your team a clear sense of direction and objective as the project moves forward. We’ve explained this in elements of strategic management guide. I hope this information was useful to you. To expand your understanding about characteristics of strategic management, read beyond what is offered at face value.

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